If you’re the face of your business, your photos need to do more than just look good. They should reflect your personality, values, and the impact you bring to your clients. Whether you’re a coach, consultant, or creative entrepreneur, this guide will walk you through everything you need to do to prepare for a personal branding session so you feel confident, aligned, and ready to shine.

7 Steps to Get Ready for Your Personal Branding Shoot

Step 1: Clarify Your Brand Message

Before you even think about what to wear, take time to clarify what you want your visuals to communicate. What do you want your audience to feel? What’s the transformation you provide?

– In my sessions, we start with a Brand Clarity Audit to help define your message and align your visuals with your goals.

Step 2: Choose the Right Outfits for Your Brand

Pick clothes that align with your industry and personality. Think about color palettes, cuts, and textures that feel elevated but still you.

– I offer personalized wardrobe consultations so every look feels authentic and camera-ready.

Step 3: Book Hair and Makeup (or let your photographer handle it)

Professional grooming makes a huge difference, not just in how you look, but in how confident you feel.

– My branding sessions include professional hair and makeup so you arrive feeling polished and empowered.

Step 4: Choose a Location That Matches Your Brand Style

Your session can take place in a studio, at your office, or on location. Pick a space that reflects your process, personality, or client experience.

– I offer studio and on-location options throughout the San Francisco Bay Area, from creative workspaces to curated outdoor spots.

Step 5: Plan Props That Tell Your Story

Think beyond just “pretty photos”, bring meaningful items that reflect your work. This could include your laptop, a journal, branded packaging, tools of your trade, or even your favorite coffee mug.

– We create a custom shot list so every item serves a purpose in telling your brand story.

Step 6: Get a Good Night’s Sleep and Hydrate

Rest well, hydrate, and treat the day before like a prep day. The better you feel physically, the more relaxed and vibrant you’ll be on camera.

– I’ll send a simple pre-shoot checklist so you’re calm, collected, and completely prepared.

Step 7: Show Up and Trust the Process

The camera isn’t about perfection, it’s about presence. When you’re working with the right photographer, you don’t need to know how to pose or smile. Just show up as yourself.

– I guide you every step of the way with expert posing, natural expression coaching, and a fully supportive experience.